Analytics

Google Analytics is a free website analytics service offered by Google that gives you insights into how users find and use your website. With Google Analytics, you can track ROI for your online marketing. Google Analytics tracks all of its data by a unique tracking code that you install on every page of your website.

Google Analytics helps you make decisions based on data. You can justify spending more on your advertising, discover where you should be advertising, and even determine what types of content you need to be putting out there.

Benefits of Google Analytics:

  • It is completely free of charge: Although it is a free tool, but it still offer just as much or even more functionalities when compared to other paying tools.
  • Able to find out how your visitors locate your website: Other than the core set of keywords that you are optimizing, you will also be able to find out what other keywords your visitors type in to find your website.
  • Able to identify which pages and links your visitors click the most: You will be able to know which are the popular pages and links, and measure whether your optimization campaign is directing the traffic to the correct pages.
  • Visitor segmentation: With this, you will be able to know how many new visitors that your search engine optimization campaign brings to you. You can segment your analytic result by new/returning visitors, geography and referral sources.
  • Able to fine tune your website: With this analytic report, you will be able to fine tune your website, and do a new copywriting on any page that is not converting well.